Last updated: May 2026 — James Whitfield, ETH AI Real

Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how ETH AI Real, operating at ethaireal.co.uk, collects, uses, stores, and protects the personal information of visitors to our website. By accessing or using ethaireal.co.uk, you acknowledge that you have read and understood this policy. If you do not agree with the terms outlined below, please discontinue use of this website immediately.

Who We Are

ETH AI Real is a review and information website focused on betting sites not on GamStop, serving users primarily within the United Kingdom. The website is owned and operated by James Whitfield. For all data-related enquiries, James Whitfield acts as the responsible data controller for ethaireal.co.uk.

Information We Collect

When you visit ethaireal.co.uk, we may collect the following categories of information:

• Automatically Collected Data: IP addresses, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and device identifiers collected through standard server logs and analytics tools.
• Cookies and Tracking Technologies: Small data files stored on your device that help us understand how visitors interact with our website. See the Cookies section below for further detail.
• Voluntarily Provided Information: Any information you choose to submit via contact forms, email correspondence, or subscription sign-ups, including your name and email address.

How We Use Your Information

ETH AI Real uses collected data for the following legitimate purposes:

• To analyse and improve website performance and user experience on ethaireal.co.uk
• To understand visitor behaviour and optimise our content
• To respond to enquiries or communications submitted directly to us
• To comply with applicable legal and regulatory obligations
• To detect and prevent fraudulent or abusive activity

Cookies

ethaireal.co.uk uses cookies to enhance functionality and monitor traffic patterns. Cookies used on this site may include:

• Essential Cookies: Necessary for basic website operation.
• Analytics Cookies: Used to gather aggregated statistical data about visitor behaviour, typically via tools such as Google Analytics.
• Advertising and Affiliate Cookies: Used to track referrals to third-party betting and gambling operators featured in our reviews.

You may disable or restrict cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of ethaireal.co.uk. A cookie consent notice will be presented to you upon your first visit to the site.

Third-Party Links and Operators

ethaireal.co.uk contains links to external betting platforms, casino operators, and other third-party websites. These websites operate under their own independent privacy policies, which ETH AI Real does not control or take responsibility for. We strongly encourage you to review the privacy policies of any third-party sites you visit via links on ethaireal.co.uk. Our inclusion of a link does not constitute an endorsement of that website's data practices.

Analytics

We use third-party analytics services, which may include Google Analytics, to monitor and evaluate traffic on ethaireal.co.uk. These services may collect anonymised data relating to your visit, including pages viewed and session duration. This information is used solely to improve website performance. Where applicable, data is processed in accordance with the provider's own terms and privacy standards.

Your Rights Under GDPR

As a UK-based website, ethaireal.co.uk adheres to the principles of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. You have the following rights regarding your personal data:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data where there is no lawful basis for continued retention.
• Right to Restriction: You may request that we limit how your data is processed.
• Right to Object: You may object to processing based on legitimate interests.
• Right to Data Portability: You may request transfer of your data in a structured format.

For users located in California or other jurisdictions covered by the CCPA or equivalent legislation, similar rights apply regarding access, deletion, and opt-out of data sales. ETH AI Real does not sell personal data to third parties.

Data Retention

We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy or as required by law. Anonymised analytics data may be retained for longer periods for statistical purposes.

Data Security

ETH AI Real takes reasonable technical and organisational measures to protect personal data processed through ethaireal.co.uk from unauthorised access, loss, or disclosure. However, no method of online transmission is entirely secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We reserve the right to update or amend this Privacy Policy at any time. Any changes will be published on this page at ethaireal.co.uk with a revised effective date. Your continued use of the website following any update constitutes acceptance of the revised policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Name: James Whitfield
• Website: ethaireal.co.uk
• Email: privacy@ethaireal.co.uk

We aim to respond to all legitimate data enquiries within 30 days of receipt, in accordance with UK GDPR requirements.